{"id":2844,"date":"2023-07-03T10:04:38","date_gmt":"2023-07-03T08:04:38","guid":{"rendered":"https:\/\/new.ciaogusto.com\/?p=2844"},"modified":"2025-06-11T12:20:21","modified_gmt":"2025-06-11T10:20:21","slug":"colussi","status":"publish","type":"post","link":"https:\/\/new.ciaogusto.com\/index.php\/2023\/07\/03\/colussi\/","title":{"rendered":"Colussi since 1911"},"content":{"rendered":"

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Colussi was found in Venezia in 1911 by\u00a0Angelo Colussi<\/strong>, coming from a family of entrepreneurs who had a passion for bakery and pastry-making. At first born to be a small bakery for the production of cookies and bread, the company started getting bigger in the early ’30s, when Angelo Colussi together with his sons Alessandro, Giacomo and Alberto, opened a cutting edge facility. Colussi is currently led by Angelo Colussi Serravallo, son of Giacomo.<\/p>\n<\/div><\/div><\/div>

A 100-year-old passion<\/h3>\n

1911 – Angelo Colussi, the progenitor of the family, opens his first small shop in Venice. At first, the Colussi oven produces only bread, but it later specialises in baking Baicoli, the famous Venetian biscuits, based on an ancient recipe. 1930s – Angelo\u2019s sons Alessandro, Giacomo and Alberto inherit the family business and open the company\u2019s first factory with cutting-edge technology, which marks the transition from handcrafted production to industrial manufacturing. 1950s – While Italy faces a period of reconstruction and economic recovery, Giacomo – a man with a strong entrepreneurial spirit – transforms the company together with its tradition, commitment, enthusiasm and<\/p>\n<\/div><\/div><\/div>

love for a job being well done into a modern factory which will remain one of Italy\u2019s most important manufacturing facilities to this day. 1953 sees the launch of Gran Turchese, a delicious pastry biscuit which will soon win over generations of Italians and turn Colussi into one of the best-loved brands in the<\/p>\n

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baked goods market.
1980s – This decade is characterized by the first diversification of the company\u2019s products: new bakery products lines such as toasts and crackers are added to the traditional biscuits ranges.
1990s – The company continues to expand its range of bakery<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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products with the introduction of oven-baked snacks. Colussi also enters the pasta, rice and condiments markets. During this decade, the company establishes itself as a major Italian food company specializing in the production and marketing of a full range of high-quality products that are designed to cater to the diverse, ever changing needs of consumers.
Since 2000 – At the start of the new millennium, the company is ready to take up new challenges and conquer new markets. It adds fine pastry specialities and industrially produced bread substitute products to its existing range of items, and increases its presence in foreign markets. As a promoter of the Italian culinary tradition and a steadfast supporter of high quality in all of its operations, the Colussi Group is committed to<\/p>\n<\/div><\/div><\/div>

fulfilling a mission of internationalizing and diffusing Italian savoir faire throughout the world.<\/p>\n

Always doing things well, always doing things better.<\/h3>\n

We nourish our brands and products with values, technology, research and innovation to build them strong and keep them always up-to-date.
What we do is inspired by four values that are the cornerstones of our business:<\/p>\n

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  • QUALITY: our commitment to those who choose our <\/span>products. Our guiding light.<\/li>\n
  • INNOVATION: research, development and dynamism in defence of tradition.<\/li>\n<\/ul>\n<\/div>

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    • INTEGRITY: we listen, respond, take action, and honour our commitments.<\/span><\/li>\n
    • RESPECT: we employ environmentally friendly behaviours and procedures that will also benefit future generations.<\/span><\/li>\n<\/ul>\n

      Throughout the over one hundred years of activity of our company, our entrepreneurial heritage has consistently inspired us to <\/span>do better<\/strong>. This passion has been handed down from father to son, along with a capacity to observe and understand the market, and then provide consumers with prompt, effective solutions. The products we offer not only reflect Italy\u2019s<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>

      tradition of fine food, but are also tastier and healthier than ever before, thanks to the use of long accumulated know-how combined with advanced technology. Our strength lies in our enthusiasm. We\u2019re committed to offering a range of products that can effectively meet the ever-changing needs of an increasingly diversified clientele. With this goal in mind we create new categories of products and improve upon existing ones. During the process, we operate according to strict standards of ethics and sustainability so that our consumers, our staff and our partner companies always know where they stand. Our know-how is a heritage which we strive to maintain and build upon day after day, so that we can create additional value in all areas – from production to<\/p>\n<\/div><\/div><\/div>

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      distribution, from communication to organization and from innovation to the diffusion of the Mediterranean food culture. Through our brands and products, we are committed to the\u00a0Worldwide diffusion of the Italian know-how<\/strong>. We offer and develop food products that represent Italian tradition and are typical of the Mediterranean diet. We work with passion and dedication to ensure quality and excellence, in order to offer a complete range of products that can fulfill the increasingly diversified demands of today\u2019s and tomorrow\u2019s consumers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

      Colussi Worldwide<\/h3>\n

      The Colussi Group is a private Italian conglomerate which began as a small shop in 1911. By applying values that have turned it into a highly successful business, Colussi has diversified its activities into various quality foods markets and has therefore become a major force in European markets. The portfolio of the Group now also includes some of the most famous Italian pasta, rice and baked items brands. Their trade names \u2013 Colussi, Agnesi, Misura, Flora and Sapori Siena 1832 \u2013 are recognized by consumers both for the excellence and variety of the products offered, and for their ability to be innovative in their fields. The increasing presence of the Colussi Group in foreign markets is the tangible outcome of a<\/p>\n<\/div><\/div><\/div>

      positive growth trend that results from the Group\u2019s highly accepted products and the successful policies implemented by its management. Through its Partner companies, production facilities (including two in Russia and one in Romania) and distribution networks, the Colussi Group is promoting the Italian food tradition, which is valued and respected all over the World, abroad. The strategy of the Colussi Group, which emphasizes new partnerships and acquisitions, aims at reinforcing and expanding its lines of quality food products, and sharing its ethical and responsible corporate policy with current and future Partner companies<\/p>\n<\/div><\/div><\/div>

      Our brands: a selection of leader<\/h3>\n

      The Colussi Group owns the\u00a0Colussi, Misura, Agnesi, Flora and Sapori Siena 1832<\/strong>\u00a0brands, which represent some of the most important trademarks in the history and culture of Italian food. Dedication, passion and know-how are the strong points of our approach. This translates into the development and marketing of both traditional and innovative products that follow the latest trends in a complex, ever-changing market. Our commitment to looking ahead involves every aspect of our work. It inspires us to seek and develop new production methods and organizational procedures, to launch new food specialities, to engage with partners an active dialogue at all<\/p>\n<\/div>

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      levels and hence keep abreast of latest trends. The brands of the Colussi Group identify themselves via outstanding products that fulfill the desire to return to the unmatched flavours of traditional Italian food. Each of these brands embodies the core values of the Colussi Group: Italy\u2019s great heritage of fine food; quality as our guiding light; innovation through research; development and dynamism; integrity in all our actions; and respect for our consumers, customers and employees.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

      Colussi<\/h3>\n

      Representing well fulfilled consumer needs and excellence, Colussi is a celebrated brand in the Italian tradition of fine food. It embodies the belief of doing things well that dates back to 1911. Since then the brand has constantly succeeded in reinventing itself with new, trendy products that meet the complex, multifaceted food needs of contemporary consumers. It represents the authentic taste of Venetian Baicoli and of Gran Turchese, the distinctive golden pastry biscuit that has become a favourite treat for entire generations of Italians at breakfast and for an afternoon snack. The simplicity and lightness of the biscuit, snack, cracker, bread and toast ranges have enhanced<\/p>\n<\/div><\/div><\/div>

      the Colussi product line. In particular, the innovative Gusto Leggero line of biscuits and crackers, with its rich flavour combined with a low calorie count, is designed to be part of a healthy and balanced consumer diet program.<\/span><\/p>\n

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      Misura<\/h3>\n

      Misura is the brand that pioneered a healthy and balanced diet in Italy. Launched in 1975 with a pharmacy distribution strategy at a time when the market for wellness food products was virtually non-existent, Misura quickly won over both consumers and large-scale retailers, thanks to its product portfolio. Today, Misura delivers a credible promise of nutrition on the frontier of wellness foods. This philosophy is based on a surprisingly tasty and diversified product line that is constantly growing. Misura is composed of three different lines – Per la tua leggerezza, Per la tua libert\u00e0, Per il tuo equilibrio (For your lightness, For your freedom, For your balance) – that meet three specific requirements: 100%<\/p>\n<\/div>

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      flavour and wellness are skilfully combined in biscuits, snacks, cereals, crackers, pasta and beverages that are either sugar-free, gluten-free, egg-free or milk-free, enriched with fibres and that have a high protein content. The Colussi Group bought the Misura brand in 1996.<\/p>\n

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      Sapori Siena 1832<\/h3>\n

      Sapori Siena 1832 is one of Italy\u2019s oldest confectionary brands. The company dates back to 1832, when pharmacist Virgilio Sapori of Siena opened a small pastry shop specializing in Panforte. Almost two centuries have passed since that opening, during which the company has constantly modernized itself whilst keeping ancient Tuscan traditions alive. To complete its range of local specialities (Panforte, Ricciarelli, Cavallucci and Cantuccini biscuits), the company has created fine, fragrant pastries which can be enjoyed every day. The Colussi Group acquired the Sapori Siena 1832 brand in 2004.<\/p>\n<\/div><\/div><\/div>

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